T.M. Lewin is a British men's fashion retailer. Started in the 19th century, it had 66 stores in the UK and a successful online shop, which was mostly driven by direct mail marketing. I was hired to assist the art director with the print marketing, as well as design the 2015 Christmas catalogue.
DESIGN – LAYOUT – ART DIRECTION
The catalogue design involved collating information from the merchandising and product teams, working closely with the photography studio and art-directing shoots. This was then collated and I designed the 76 page catalogue.
As T.M. Lewin was a well-respected brand in the UK with a long history, the catalogue design couldn't stray too far from the branding, but I added in some modern tweaks here and there!
