Girls' Football Week had grown from something small and club-based to a nationwide-run initiative by The FA as interest in girls' football increased. It also garnered more interest in 2018 because it was being co-sponsored by Disney.

DESIGN – LAYOUT – ARTWORKING

I was tasked with designing artwork to incorporate the Disney elements as well as some rough branding that had been cobbled together the previous year. The artwork was to be applied to all sizes of digital banners and ads, as well as flyers, programme ads, pull up banners, bunting, drink bottles, pop out banners, signage, and anything else we could think of!

I also worked closely with The FA marketing team to develop a series of branded activity sheets that could be downloaded by clubs or individuals to help encourage girls to learn football skills.