Bobble Art was relaunched in 2015 as the place to go for higher-end children's toys and gifts. I developed the concepts, presented them to the marketing and operations departments, and completed the final artwork for all 6 stores.

IDEATION – DESIGN – LETTERING – ILLUSTRATION – ARTWORKING

This was my final project for Bobble Art before leaving the company and moving to London. We were relaunching Bobble Art as a place for "Terrific Toys for Girls and Boys". An entirely new and different concept was required for this project, as it had to stand out from all other campaigns that we had run, while still fitting within the guidelines of the brand. I worked on an idea that was bigger, more exciting and more experience-focused than anything we had done before, then presented my concepts to the Marketing, Operations and Product teams.

This included custom typography for the campaign title, as well as a lot of illustrations of toys we were selling in store (combined with some stock illustrations). This was carried across window and floor decals, signage, headers, cut-outs, t-shirts, shopping bags, gift receipt envelopes and so on. Each of the six Bobble Art stores across Australia had to have custom window decals to fit their windows. All of this was designed and artworked by me, in a very short deadline!