Owned by Australian Geographic, Bobble Art consists of brightly coloured bags and accessories for children. Bobble Art branded stores also feature a range of products to encourage creative play. As the lead designer for Bobble Art, I created the concept and direction of the Christmas campaign, and carried out its completion.

IDEATION – LAYOUT – ART DIRECTION – PHOTOGRAPHY – ARTWORKING

The Christmas campaign included the creation of banners, decals, signage, catalogues, social media posts and more. The centrepiece of the campaign were the wreath and Christmas trees made entirely from Bobble Art products. This had the two-fold effect of both appearing "Christmassy" and displaying the Bobble Art range.

Using this theme, I directed and designed the 24-page catalogue for Christmas 2014, with a focus on the different designs, new stationery range, and creative play toys.

To strengthen the brand awareness, I created a stand-in using our lion character "Bounce" to encourage customers to connect with Bobble Art on social media. I also designed a string of social media posts highlighting the Bobble Art characters. These were run across Facebook, Instagram, and as flash sale emails. I also created a range of emails for the wholesale business.

Bobble Art opened two pop-up stores for Christmas 2014. I created a window decal to advertise the store through punchy wording and to differentiate it from other Bobble Art stores.