A campaign created for Australian Geographic to promote our new gadgets range. This was rolled our across 50 stores, and included store signage, print and digital collateral.
IDEATION – DESIGN – LETTERING – ARTWORKING
The concept for this campaign was inspired by circuit boards and my love of typography. I decided on a more "slogan-based" approach for this campaign, rather than our usual photography-based banners. This campaign was new and different, and I decided that a different approach was needed.
Banners feature hand-drawn typography, while other collateral such as decals, signage, t-shirts and digital collateral (including website banners and EDMs) were similarly themed. T-shirts are screen-printed in neon green ink.
