The Financial Times Live hosts business events for leaders from all industries to share information, inspiration and debate key issues that are happening right now on a global scale. I worked on their design team to help brand events and bring them to life.
IDEATION – ILLUSTRATION – BRANDING
I created this campaign from concept to finished artwork. The concept was strongly influenced by traditional African patterns. I created a new pattern using elements that contribute to payment innovation in Africa, such as mobile phones and NFC.
From the concept, I created the finished artwork for all channels, both print and digital. This included press ads, digital ads and MPUs, HTML emails, on-the-day collateral such as signage, and any other ad hoc artwork.
